The “Jelly Skin” Trend: How TikTok Made Korean Skincare Even Bouncier

If Glass Skin was 2023’s obsession, Jelly Skin is 2025’s viral beauty moment. The look? Skin so plump and hydrated it feels like a soft, bouncy jelly dessert.

Why It’s Trending:
TikTok creators are showing their morning and night routines, pressing their cheeks to show off the “bounce” effect. Korean brands have responded with ultra-hydrating serums and creams powered by multi-weight hyaluronic acid, squalane, and fermented extracts.

K-Beauty Heroes:

• Torriden Dive-In Low Molecule Hyaluronic Acid Serum

• Laneige Water Bank Blue Hyaluronic Cream

• I’m From Rice Cream

Pro Tip from SparkleSkin:
To get Jelly Skin, it’s not just about moisturizers — layer hydration. Start with a watery toner, follow with essence, serum, and then seal with a cream.