K-Beauty and the Metaverse: Virtual Makeup & Skincare Testing in 2025

Shopping for skincare has changed forever. In 2025, Korean brands are using AR and VR technology so customers can “try” products before buying — all from their phone or VR headset.

• How AR skin filters simulate your post-treatment glow

• Virtual skincare consultants powered by AI chatbots

• Metaverse beauty stores where you can “walk in” and shop

• Why this trend is booming among Gen Z

• How SparkleSkin plans to integrate AR try-on tools for its customers

SparkleSkin Tip:
Test virtually, but always double-check ingredients — AR can show results visually, but your skin’s health depends on real-life formulation quality.