The “Skin Minimalism” Comeback: Why Less Is More in Korean Beauty 2025

While 10-step routines built K-beauty’s reputation, 2025 sees a shift toward Skin Minimalism — targeted, multi-functional products that save time and space without sacrificing results.

Brands like Huxley and Some By Mi are merging active ingredients to create 3-in-1 formulas. Huxley Secret of Sahara Cream; Glow Awakening delivers brightening, anti-aging, and hydration in one luxurious jar.

SparkleSkin’s Minimalist Glow Set includes only three products: a gentle cleanser, a concentrated serum, and a nourishing cream. Perfect for busy professionals, frequent travelers, or skincare beginners.

Why the change? Consumers are seeking sustainable routines that generate less waste, cost less, and still deliver maximum benefits. Korean minimalism isn’t about doing less skincare — it’s about doing it smarter.