Eco-Beauty in Korea: The 2025 Shift Toward Zero Waste & Vegan Skincare

Korean skincare has always been innovative, but in 2025, innovation meets environmental responsibility.

Now, consumers demand:

• Zero-waste packaging

• Vegan ingredients

• Cruelty-free certification

• Carbon-neutral delivery

Brands like Dear, Klairs, Purito, and Melixir are setting the bar high. These brands prove that sustainability doesn't mean boring — you still get high-performance products with powerful actives like bakuchiol, plant-based ceramides, and mushroom extracts.

Even mainstream giants like Innisfree and The Face Shop now use biodegradable refill pouches, sugarcane-based containers, and eco-labels on all packaging.

In 2025, every K-beauty brand is expected to have:

• Transparent ingredient sourcing

• Local supply chain details

• Refillable packaging

👉 Must-try item:
Melixir Vegan Lip Butter – the most popular vegan lip care in Korea now, made with agave and jojoba, in biodegradable packaging.